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1. Introduction (a) Web Site Owner. Artemis Equestrian Club LLC (“AEC”) is the owner of this web site (“www.artemisequestrian.club”) hereinafter “AEC Web Site” or “Web Site”. AEC can be contacted by mail at 160 W Camino Real #111 Boca Raton, FL, by phone at 561-221-3545, or by e-mail at email@example.com. This online privacy notice discloses AEC information practices for this Web Site, including what type of personal identifiable information is requested in order to make a purchase, how the information is used, and with whom the in-formation is shared. Note that other AEC web sites may be governed by privacy notices containing different information practices applicable to those sites.
(b) Web Site Visits. In general, you can visit on the AEC Web Site without disclosing OR revealing any personal information. AEC does keep track of the domains from which people visit us.
(c) Web Site Transactions. At times, AEC will need personal information regarding a customer or a prospect. For example, to process an order, AEC may need to know a customer’s name, mailing address, e-mail address and credit card details. It is AEC’s intent to inform you now before AEC collects personal information, such as user’s name and/or address on the Internet. If you tell us that you do not wish to have this information used as a basis for further contact with you, AEC will respect your wishes.
2. Personal Information That May Be Collected
(a) Identifying Information. In order to make a purchase, AEC will request a user to provide certain personal identifying information, which may include: legal name, postal address, e-mail address, daytime telephone number, facsimile number, method of payment, and, if applicable, credit card number. AEC may request additional information necessary to establish and maintain customer’s account.
(b) Service Quality Monitoring. Some Web site transactions may require a customer to telephone AEC, or AEC to call the customer. AEC will not contact you by telephone without your prior consent, except to confirm an order placed online and/or to inform a customer of the status of such order. Customer should be aware that it is AEC’s practice to monitor, and in some cases record such calls for staff training or quality assurance purposes.
(c) Information from Children. We strive to educate parents and kids about how to appropriately safeguard their privacy when using our Services. We are committed to complying with the Children’s Online Privacy Protection Act of 1998 (“COPPA”), which requires us to inform parents and legal guardians about our information collection and use practices. COPPA also requires that we obtain parental consent before we allow children under the age of 13 to access and/or use our Services. We urge kids to check with their parents before entering information through our Site and/or Services, and we recommend that parents discuss with their kids restrictions regarding the online release of Personal Information (as defined below) to anyone they don’t know. AEC does not sell products or services for purchase by children, and will not collect or post information from a child under the age of 18 without the involvement of a parent or guardian. AEC will notify the child’s parent or guardian at the e-mail address provided by the prospective customer, alerting the parent or guardian to the child’s use of the Web site and providing instructions as to how the parent or guardian can delete the child’s registration from the Web site. AEC does not use personally identifying information collected from children for marketing or promotional purposes, and does not disclose such information to any third party for any purpose whatsoever.
(d) Lost or Stolen Information. If a customer’s credit card and/or password is lost or stolen, the customer should promptly notify AEC in order to enable AEC to cancel the lost or stolen information and to update its records with a changed credit card and/or password.
(e) Chat Rooms, Forums and Bulletin Boards. If customer participates in a AEC chat room, discussion forum, or posts messages to an AEC bulletin board, customer should be aware that the information disclosed and shared will be broadly available to other persons, both inside of and/or outside AEC, who have access to that chat room, forum or bulletin board. Some individual AEC chat rooms, forums or bulletin boards have additional rules and conditions regarding participation. Also, participant’s expressed opinion is his or her own and should not be considered as reflecting the opinion of AEC.
(f) Links to Other Web Sites. An AEC Web site may contain links to other web sites. AEC is not responsible for the privacy practices or the content of those other Web sites.
3. Uses Made of the Information
(a) Limited Uses Identified. Without customer’s prior consent, AEC will not use your personal identifiable information for any purpose other than that for which it is submitted. AEC uses personal identifiable information to reply to inquiries, handle complaints, provide operational notices and in program record-keeping. AEC also processes billing and business requests related to AEC Web Site participation.
(b) Marketing Uses. Unless customer marks an “x” on the opt-out option box herein provided, AEC reserves the right to provide customer with information about AEC’s Web site, AEC products and services, and related information in which customer has indicated an interest.
[ ] To choose to opt out from Marketing Uses, go to the bottom of this document & select ” I OptOut from Marketing Uses” option
(c) Stored Information Uses. AEC stores and retains the information provided by customer and the information entered on the AEC Web site. This information is used to compile a customer’s purchase history in order to enable AEC to recommend products, services, or special offers that would be of interest to a customer. Stored information may also be used by AEC and/or AEC’s agents to support customer interaction with the AEC Web site; to deliver customer purchases; and/or to contact customer again about other AEC services and products.
(d) Online Advertising. Some companies that help AEC deliver interactive on-line advertising, such as banner ads, may collect and use information about AEC’s customers to help AEC better understand the types of advertising or promotions that are most appealing to AEC’s customers. After it is collected the information is aggregated so it is not identifiable to a specific individual. If, however, customer would prefer that these companies not collect such information, please mark an “x” on the opt-out option box herein provided.
[ ] To choose to opt out from interactive Online Advertising, go to the bottom of this document & select “I Opt-Out from interactive Online advertising” option
4. Disclosure of the Information
(a) Within Corporate Organization. AEC is a multinational organization, with legal entities, business processes, management structures, and technical systems that cross borders. AEC may share your personal information within the AEC corporate organization, and may transfer the information to countries in the world where AEC conducts business. Some countries may provide less legal protection for customer personal information.
(b) Mergers and Acquisitions. Circumstances may arise where for business reasons, AEC decides to sell, buy, merge or otherwise reorganize its businesses in the United States or some other country. Such a transaction may involve the disclosure of personal identifying information to prospective or actual purchasers, and/or receiving such information from sellers. It is AEC’s practice to seek appropriate protection for information in these types of transactions.
(c) Agents. AEC employs or engages other companies and individuals to perform business functions on behalf of AEC. These persons are provided with personal identifying information required to perform their functions, but are prohibited by contract from using the information for other purposes. These persons engage in a variety of functions which include, but are not limited to, fulfilling orders, delivering packages, removing repetitive information from customer lists, analyzing data, providing marketing assistance, processing credit card payments and providing customer services.
(d) Affiliated Businesses. AEC works closely with affiliated businesses operating web site stores, providing services or selling products on each other’s Web sites. These businesses identify themselves to customers. Customer information related to a transaction with an affiliated business is shared with that affiliated business.
(e) Marketing Analysis by Third Parties. AEC reserves the right to disclose to third parties personal information about customers for marketing analysis; however, any information disclosed will be in the form of aggregate data that does not describe or identify an individual customer.
(f) Disclosure to Governmental Authorities. Under certain circumstances, personal information may be subject to disclosure pursuant to a judicial or other government subpoenas, warrants or orders.
5. Use of Computer Tracking Technologies
(a) No Tracking of Personal Information. AEC’s Web Site(s) are not set up to track, collect or distribute personal information not entered by visitors. Through web site access logs AEC does collect clickstream data and HTTP protocol elements, which generate certain kinds of non-identifying site usage data, such as the number of hits and visits to our sites. This information is used for internal purposes by technical support staff for research and development, user analysis and business decision making, all of which provides better services to the public. The statistics garnered, which contain no personal information and cannot be used to gather such information, may also be provided to third parties.
(c) Use of Web Beacon Technologies. AEC may also use Web beacon or other technologies to better tailor its Web site(s) to provide better customer service. If these technologies are in use, when a visitor accesses these pages of the Web site, a non-identifiable notice of that visit is generated which may be processed by AEC or by its suppliers. Web beacons usually work in conjunction with cookies. If customer does not want cookie information to be associated with customer’s visits to these pages, customer can set its browser to turn off cookies; however, Web beacon and other technologies will still detect visits to these pages, but the notices they generate cannot be associated with other non-identifiable cookie information and are disregarded.
(d) Collection of Non-Identifiable Information. AEC may collect non-identifiable information from user visits to the AEC Web site(s) in order to provide better customer service. Examples of such collecting include: traffic analysis, such as tracking of the domains from which users visit, or tracking numbers of visitors; measuring visitor activity on AEC Web site(s); Web site and system administration; user analysis; and business decision making. Such information is sometimes known as “clickstream data.” AEC or its contractors may use this data to analyze trends and statistics.
(e) Collection of Personal Information. AEC collects personal identifying information from customer during a transaction. AEC may extract some personally identifying information about that transaction in a non-identifiable format and combine it with other non-identifiable information, such as clickstream data. This information is used and analyzed only at an aggregate level (not at an individual level) to help AEC understand trends and patterns. This information is not reviewed at an individual level.
6. Information Security
(a) Commitment to Online Security. AEC employs physical, electronic and managerial procedures to safeguard the security and integrity of personal information. Billing and payment data is encrypted whenever transmitted or received online. Personal information is accessible only by staff designated to handle online requests or complaints.
(b) No Liability for Acts of Third Parties. AEC will exercise all reasonable efforts to safeguard the confidentiality of customer personal information. However, transmissions protected by industry standard security technology and implemented by human beings cannot be made absolutely secure. Consequently, AEC shall not be liable for unauthorized disclosure of personal information due to no fault of AEC including, but not limited to, errors in transmission and unauthorized acts of AEC staff and/or third parties.
(b) Opt-Out Right. Customer and/or prospective customer have the right at any time to cease permitting personal information to be collected, used or disclosed by AEC and/or by any third parties with whom AEC has shared and/or transferred such personal information. Right of cancellation may be exercised by contacting AEC via e-mail firstname.lastname@example.org, or certified postal mail. After processing the cancellation, AEC will delete customer or prospective customer’s personal information from its data base.
8. Access Rights to Data
(a) Information Maintained by ABC. Upon customer’s request, AEC will provide a reasonable description of customer’s personally identifiable information that AEC maintains in its data bank. AEC can be contacted by e-mail at email@example.com, telephone 561-221-3545, or certified postal mail 160 W. Camino Real #111 Boca Raton, FL 33432.
(b) Corrections and Changes to Personal Information. Help AEC to keep customer personal information accurate. If customer’s personal information changes, or if customer notes an error upon review of customer information that AEC has on file, please promptly e-mail AEC firstname.lastname@example.org and provide the new or correct information.
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